Thursday, January 26, 2012

Building your Brand

Apronology Spring'12
In my little corner of the world the new year has started with a bang with 2 magazine features that surpassed any expectations or even dreams. When I heard from Beth Livesay Editor of Apronology that one of my designs was going to be featured I was thrilled but to hear I got the cover made my heart sing.

And there was this amazing gift, to be featured as one of Romantic Home's Magazines "The Romantics". There aren't words to describe how blessed I am. 

Working hard and having your efforts validated is priceless. 

As a business owner I have found it is of utmost importance that you lay your ground work so you are always prepared, like a good Girl Scout, for what is around the corner. Dont wait for the phone to ring to whip your website, products, etc. into shape. You never know who may be looking at your product or service and wanting to promote you in some manner but thinks you are not quite ready. Those missed opportunities can be lost forever.

Another thing Ive learned is PR doesn't necessarily translate into sales. It does heighten awareness about your business which does ultimately bring in more sales but even more importantly is serves as establishing credibility. Credibility in business is everything! When you hear about a person, product or service and want to know more you will undoubtedly Google the name. What happens if you cant find any information, you move on. So be absolutely sure you have laid your ground work so when an opportunity comes along you can be found and have a credible reputation.



12 comments:

sandra said...

So happy for you Sharon!!! Patience and Trust :))

Belle Inspiration Magazine said...

Félicitations on the cover and feature. Just found your boutique - what lovely pieces you've created!
Mimi

Cindy Craine said...

Many Many congrats! Well deserved and well said!xox-cindy

Amber said...

So, so awesome! And that Apron is so darned cute! Gonna have to buy a new one for The Vintage Marketplace! ;)
xo, A

Debbie said...

How wonderful, Sharon, congrats. The apron is so cute, it deserves to be on the cover. Very exciting.

WendyBee said...

Oh my goodness! This news really is affirmation and validation of your efforts and talents. I am so glad for you, what a blessing.

Italian Girl in Georgia said...

Wonderful news Sharon! Beth is a terrific person to work with and she obviously loves you and your work! Congratulations on a fabulous start to 2012 and your features. You've earned it.

Ciao bella,
Suzanne

Cindy Adkins said...

This is soooo completely awesome, Sharon!!! I am jumping for joy for you!!! WOW!!! All this in ONE week--how totally amazing--and the cover? I would faint!!!
Thank you so much for putting the button on your sidebar too....I tell you, Girl, you are a superstar!!!!
Love,
Cindy

Claudia said...

Congratulations, Sharon! You deserve it.

xo
Claudia

Liz @ the Brambleberry Cottage said...

Congratulations on the features! It IS always thrilling to be appreciated and to have you hard work acknowledged. It all comes in due time! ;)

Blessings,
Liz @ The Brambleberry Cottage

Linda M. said...

Hello Sharon, Nice to meet you. Congratulations on all your publishing success with your art and on being featured in Cindy's new book. I am one of your new followers. I'll be back to read more posts soon. Joyous Wishes, Linda

Charlene said...

I couldn't agree more about having a credible reputation. WORD gets around really fast when you don't have it!!!! Congrats on being published! Charlene